If you caught my webinar: “How to get candidates with Google for Jobs” you know that the primary barrier to entry is the ability to write code. I have put together this toolbox to help people with less technical expertise prepare job posts for Google for Jobs. I will show you how to do this without writing a single line of code.
Writing Your Job Post
Before we get started optimizing your job listings for Google for Jobs, we need to write the job post. This may seem like a basic task, but don’t be fooled. Many organizations get this first step wrong, which puts their posts at a disadvantage for getting into Google for Jobs.
Writing and Formatting
There are a few free word processing programs, but one clearly shines above the rest.
Google Docs: Google is known for its polished and feature-rich products, and Google Docs is certainly among their best. As a word processor, it can easily compete with Microsoft Word ($129.99). It also offers team collaboration, seamlessly works with G Suite, and gives you the ability to use add-ons made by third parties. Add-ons include everything from advanced grammar check to complete language translations.
If you need to write, paste, or edit your job description and would like a free solution, Google Docs is for you.
Pro Tip: You can create a new google doc from any web browser by simply typing “doc.new” in your URL bar.
Put the proper keywords into your job descriptions to ensure they will get found.
Ubersuggest: The best brands in the world understand that compelling job descriptions may not be enough to draw in quality candidates. Moreover, they give their job descriptions a boost with highly searched keywords. UberSuggest allows you to enter a keyword, website, or phrase. Afterwards, it provides details about your search, along with a list of keywords (ranked by search volume) that you may want to include in your job description.
Bolstering your job post with keywords takes time. If done correctly it can mean the difference between hiring the right candidate and not hiring anyone at all.
Pro Tip: If you have a marketing team they should be familiar with keyword planning, ask them if they have a method for keyword planning that you can modify for your purposes.
The Job Description
A great description gets you an excess of qualified candidates – but it’s not easy to do. Do not just write your job description on the fly, do some competitive research first!
Linkedin: Linkedin is the place where professionals outline their career. It also acts as a place where employers can recruit candidates. You can glean a lot of information from LinkedIn, not only from the job listings, but from the candidates themselves! Search your preferred job title – filter by people – and look at the profiles of top performers currently in the role. Most people want to outline their achievements and responsibilities on their Linkedin profile. Bake this information into your job description to attract candidates that have the same qualities and skills as the professionals at the top of the field you’re hiring for.
Pro Tip: Take advantage of LinkedIn’s advanced filtering options and Sales Navigator products to streamline your search to identify only top tier profiles.
Prepare Google for Jobs Structured Data
Structured data is required by Google so that crawlers can identify your job posting for inclusion in Google for Jobs. Once you have written a great job description, use these tools to automate the process of creating the structured data without the need for writing code.
Convert your job description to HTML
WordHTML: This tool allows you to convert your job description into HTML. There are many other similar tools, but this one is a great option for someone who does not need advanced features. Simply copy and paste your job description from Google Doc or Word and then select the HTML button. You will need this HTML for the next step.
Pro Tip: Make sure to check that the formatting is exactly as you would like it before choosing the “HTML” tab. Sometimes moving from one tool to another can remove formatting such as bold text. Once you have converted your job description to HTML, you will be presented with a “Clean” button. Selecting this will make the code more crawler and developer friendly.
Add in the structured data
Technical SEO: This tool creates the structured data that enables your position to appear in Google for Jobs. This tool from Technical SEO requires you to enter the details for your job posting, including the job description (which must be in HTML). Select “Job Posting” from the drop down list at the top, and then enter the details of your position. As you do, the code will begin to generate in real-time on the right hand side of the page.
Pro Tip: Technical SEO is a free solution from Merkle, a global marketing agency. Check out other options in the drop down to see if there is structured data that can enhance other parts of your website. The better your website, the better your open positions that you post on your website will perform.
Post Your Job to Google For Jobs
All that’s left to do is to post your job! If you have a development team handy this is where they step in. Send along your job posting and the structured data to the team that runs your website. Inform your team that the structured data can go anywhere above the closing </body> tag on the page with the job details.
Using these 5 free tools we were able to put together a job posting that meets the requirements for Google for Jobs – with the only expense being time.
Automate Google for Jobs
Discovery Engine: Organizations that want to truly control their presence in Google for Jobs can take advantage of Discovery Engine. Our solution allows companies to quickly submit their open positions to Google for Jobs and control the interaction within Google search engine. This offering allows organizations of all sizes and budgets to purchase a monthly subscription that will place all of their jobs within Google for Jobs. All of this for the price of a single job post.
Interested in learning more? Book a meeting with our team or head over to our Discovery Engine page to learn more.